Valfré's Instagram page has over 650,000 followers. Valfré / Instagram
Like many thriving businesses, the accessory and apparel brand Valfré started off as a side hustle. It was created by Ilse Valfré, originally from Tijuana, who began her design journey by sharing her cartoon-like sketches on Tumblr.
Over time, her social media following grew, and her artwork transformed into vintage-inspired fashion designs.
"Our page is all about what it's like to be a girl and we make sure that our content reflects the theme," she said.
Now, Valfré is distributed in over 250 stores in 28 countries around the world. The Valfré Instagram page also has over 650,000 followers.
However, it wasn't always an easy journey. Valfré made her way to LA on an expired tourist visa, and earlier this year, Forever 21 was accused of ripping off her designs. However, she paved her way to success by mastering Instagram and creating a brand that resonates with hundreds of thousand of people.
Business Insider spoke to Valfré to get her top tips on optimising your
social media use to build a following.
These are the six things she says you should keep in mind.1. Tell a story. In the event you loved this post and you would love to receive more details with regards to Increase Instagram Followers please visit our own page. Valfré in her studio. Young & Reckless / YouTube
The Valfré brand started with artwork, and so it's important that it remains the main source of inspiration behind all of the products on the website.
"Every brand should have a unique story that sells it, and the social media content should be a visual reflection of that story," Valfré said.
For example, one of their products — a phone case called The Selfie Control Pills — started off as a drawing. On social media, the case was promoted with the original illustration, and with a photo shoot that resembled the drawing.
"Connecting the artwork, product, and photography is very important to us and allows us to tell our brand story and set a tone," Valfré said.
2. Make sure your content is balanced.